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October 31, 2008  

Semrock Launches New Website


ROCHESTER, NY – Semrock, the leader in optical filters for biotech and analytical instrumentation, has announced the launch of its new website, touting improved navigation and enhanced graphing of optical filter spectra. Visitors to Semrock's site can now quickly locate the ideal optical filter using the left-hand side Find-a-Filter navigation tool, either by function, application, laser wavelength, part number, or, for fluorescence applications, by fluorescent label. Return visitors can take advantage of the complete list of products listed separately by Semrock brand name. And on-the-fly spectral data is now available over a wide range of wavelengths for all filters in the catalog, easily viewed with a flexible new graphing tool that displays actual measured data.

"Semrock is always looking for ways to make it easier for our customers to find what they need from our broad inventory of quality optical filters," said Dr. Victor Mizrahi, President of Semrock. "But despite the many enhancements to the Semrock website, we took care to make changes only where necessary, so that those who have been visiting our site for years will still find it familiar."

Semrock's on-line catalog includes an extensive inventory of innovative optical filters for fluorescence microscopy and instrumentation, Raman spectroscopy, and a wide variety of laser applications. Most Semrock catalog products ship from stock, and all are covered under the company's industry-leading five-year warranty.


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ABOUT SEMROCK:

Semrock, a Unit of IDEX Corporation, manufactures a wide range of quality optical filters that set the standard in performance and reliability for the biotech and analytical instrumentation markets. All Semrock optical filters are made with hard Ion Beam Sputtered optical coatings. OEM filters are manufactured in volume. End-users benefit from a wide selection of standard catalog products that ship from stock. Semrock's patented and patent-pending products include the highly acclaimed BrightLine series of fluorescence filters for research and clinical microscopy, high-throughput screening, real-time PCR, and other fluorescence-based instrumentation; state-of-the-art filters for Raman spectroscopy; and other unique laser analytical instrumentation filters. Semrock's innovative products, made possible by combining modern ion-beam sputtering with Semrock's proprietary volume manufacturing technology, are covered under an industry-leading five-year warranty.

Founded in September 2000, Semrock is based in Rochester, New York, a well-known center of optics, and has sales offices throughout the United States. In October 2008 Semrock became a unit of the Health and Science Group of IDEX Corporation. For additional information about Semrock, its products, and its team of international distributors, visit the company website at www.semrock.com.

"Semrock" is a registered trademark of Semrock, a Unit of IDEX Corporation.

CONTACT:

Amanda Valek-MacDonald

Semrock, A Unit of IDEX Corp.
amacdonald@semrock.com
585-594-7003