ROCHESTER, N.Y., September 10, 2007 – Semrock today announced an important extension of its BrightLine® fluorescence filter sets for microscopy. Dubbed BrightLine Basic™, these new value-priced hard-coated filter sets combine the proven “no burn-out” durability of its flagship high-performance BrightLine research filters with optical performance that exceeds that of even premium soft-coated fluorescence filters, yet all at very attractive prices. The permanent performance of all BrightLine filters not only ensures repeatable and accurate measurements year after year, but also further lowers the total cost of ownership.

“Semrock has long been known for providing quality optical filters for cutting-edge applications”, says Dr. Victor Mizrahi, President & CEO of Semrock. “Now after years of development we have succeeded in tailoring our sophisticated Ion Beam Sputtering filter manufacturing technology to the more cost-conscious market for standard applications. The introduction of these new best-in-class BrightLine Basic fluorescence filters cements Semrock’s commitment to also bring quality products to the broad middle market. This level of performance and “no burn-out” reliability is unheard of at these prices.”

BrightLine Basic fluorescence filter sets are in stock for a wide range of popular fluorophores, including major fluorescent proteins.

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About Semrock:
Semrock manufactures, in high volume, quality optical filters that set the standard in performance and reliability for the biotech and analytical instrumentation markets. Semrock’s patented and patent-pending products include the highly acclaimed BrightLine series of fluorescence filters for research and clinical microscopy, high-throughput screening, real-time PCR, and other fluorescence-based instrumentation; exceptional filters for Raman spectroscopy; and other unique laser analytical instrumentation filters. Semrock’s innovative products are made possible by combining modern ion-beam sputtering with Semrock’s proprietary volume manufacturing technology. Founded in September 2000, Semrock is based in Rochester, New York, a well-known center of optics, and has sales offices throughout the United States. For additional information about Semrock, its products, and its team of international distributors, visit the company website at www.semrock.com.

Semrock and BrightLine are registered trademarks and BrightLine Basic is a trademark of Semrock, Inc.

CONTACT:
Amanda MacDonald
Semrock, Inc.
amacdonald@semrock.com
585-594-7003