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May 02, 2013  

A Friendly Tail Wag - The focus of Semrock’s new B2B Campaign

May 2, Rochester, NY - Bark once if you are looking for better technical support for your optical instrumentation company.  Semrock has hatched a new B2B campaign to explain the true personality behind the team at Semrock who brings their high level of optics knowledge, dedication, and problem-solving attitude to the business on a daily basis.

“Our furry approach was conceived to promote the fact that our team is highly knowledgeable, approachable, and there to help guide you if you need more than just a quote. Our commitment to shrinking your time-to-market, our high-volume, thin-film optical filter facility, powerful online tools, and personal service all add up to collaborative solutions, guaranteed product performance, and superior on-time delivery for our customers,” explains Rob Beeson, General Manager.  “Border collies embody our company personality:  friendly, helpful, and tireless. We are relentless in the pursuit of making our high-volume and custom product customers as happy with Semrock as possible.”

Or in pursuit of that fly ball.


Semrock, Inc., a Unit of IDEX Corporation’s Optics & Photonics platform, manufactures high-volume optical filters that set the standard in performance and reliability for the biotech and analytical instrumentation industries, as well as innovative optical filters for more general laser and optical systems applications.  All Semrock optical filters are made with hard ion-beam-sputtered optical coatings. OEM filters are manufactured in volume.  End-users benefit from a wide selection of standard catalog products that ship from stock.  Semrock’s patented and patent-pending products include its highly acclaimed BrightLine® fluorescence filters, state-of-the-art filters for Raman spectroscopy, and other unique filters for lasers and optical systems.  Semrock’s innovative products, made possible by combining modern sputtered coating techniques with Semrock’s proprietary volume manufacturing technology, are covered under a five-year warranty.

Founded in September 2000, Semrock is based in Rochester, New York, a well-known center of optics, and has sales offices throughout the United States.  In October 2008 Semrock became a Unit of IDEX Corporation.  For additional information about Semrock, its products, and team of international distributors, visit the company website at

Katie Toma
IDEX Optics & Photonics